The Entrepreneur Training Program is one of ICON CDC’s most powerful tools for driving small business development. I have led the content strategy that promotes this program and brings attention to the incredible progress made by its participants.

From the start of each cohort, I manage promotional efforts that help recruit new entrepreneurs. This includes designing digital flyers, creating targeted posts, and developing messaging that speaks to the program’s value. I also document the eight-week journey by capturing key moments through photography, video, and written content that highlights each milestone.

My role does not end at graduation. I actively follow up with past participants to offer continued support. This includes helping them improve their social media presence, offering creative direction, and writing success stories that share their growth with the wider community. These stories not only celebrate individual wins but also position ICON CDC as a long-term partner in their business journey.

Through this work, I have helped strengthen the reputation of the program, increased community engagement, and created content that inspires new entrepreneurs to take the first step.