At ICON CDC, elected officials play an important role in our mission to support small businesses and uplift the communities we serve. Prior to my involvement, their presence at events was often undocumented or lightly covered. I recognized this as a missed opportunity and integrated their involvement into our content strategy in a more intentional and strategic way.

Now, whenever an elected official attends a grand opening or community event, I ensure we capture high-quality photos that reflect their active support. I also make it a priority to tag and collaborate with their official pages, giving them access to professional visuals they can repost and share with their audience.

By consistently highlighting these moments, we’ve created more visibility not only for our organization, but also for the work elected officials are doing on the ground. This approach has significantly increased our engagement and helped grow our social media following by building stronger ties between civic leaders, small business owners, and the broader community.